"We have been senior partners of the Canton Fair's luggage sector for more than a decade, spanning dozens of sessions. It can be said that we have grown together with the Canton Fair," sighed Zhao Shengmei, General Manager of Newcom Group, in an interview with CCTV reporters as the third phase of the 138th Canton Fair concluded. This decade-long cooperation has witnessed the remarkable journey of a Chinese luggage enterprise—from its debut, continuous growth, to steady strides onto the international stage.
▲Zhao Shengmei, General Manager of Newcom Group, being interviewed by CCTV News
Light as Cloud, Tough as Armor
01 The Philosophy of "Micro-Innovation" Behind a Star Product
Amidst the bustling crowds at the Canton Fair's luggage exhibition area, a stunning "flower wall" emerged as the most eye-catching fashion landmark. Behind it, Newcom Group's booth attracted a steady stream of merchants. Among its flagship "NEWCOM·Youke Light Travel Luggage" series, a 300g "Cloud Bag"—as soft as a cloud to the touch—became a star product, with overseas buyers vying to experience and inquire about it.
According to on-site staff, the secret of the "Cloud Bag" lies in its lightweight fabric, derived from the same material as down jackets. While ensuring durability, it greatly reduces travel burdens. Equipped with windproof and water-repellent functions, it can easily handle sudden light rain or accidental splashes during trips. Internally, its scientific multi-compartment design skillfully balances aesthetics and practicality, effortlessly accommodating mobile phones, power banks, notebooks, and other personal items.
"What we understand as innovation is 'micro-innovation' that accurately addresses consumers' daily pain points," explained a Newcom product manager. "Consumers don't need redundant functions; they want lighter weight, better protection, and more convenient storage." This "Cloud Bag," which perfectly integrates beauty and practicality, is the best interpretation of the group's philosophy of "Never Stop Innovating." It also serves as a testament to its strength—attracting over 100 merchants for negotiations on the first day of the exhibition.Five Zones, One "Map"
02 The Market Acumen and Layout Wisdom of the Veteran Canton Fair Partner
Innovation at Newcom's booth extends beyond individual products. To accurately meet the diverse needs of the global market, the group strategically divided its exhibition area into five sections: "Flash Sale Zone," "New Products Zone," "Bags Zone," "Customization Zone," and "Bestsellers Zone."
This is not just an art of visual display, but a sophisticated business logic. From flash sales to test market demand, to new product launches showcasing cutting-edge technology; from customized services catering to personalized needs, to time-tested best-selling classics—more than 200 luggage products collectively depict a miniature "demand map" of the global luggage market. They offer rich choices and flexible solutions for buyers from different regions with varying preferences.
Beyond Business Transactions
03 Connecting Global Merchants with Heart and Emotion
Beyond intensive product displays and business negotiations, a "signature area" in one corner of Newcom's booth exuded a unique warmth. Many buyers signed their names here and took photos at the "flower wall" during breaks, creating lasting memories of the Canton Fair.
This seemingly subtle extension of services has significantly enhanced merchants' exhibition experience. "What we hope to build with global merchants is not just business relationships, but shared beautiful memories," Zhao Shengmei once explained her service philosophy. This humanistic care injects emotional warmth into rational business cooperation and vividly reflects Newcom's brand soft power.
CantonFair Senior Partner
From the Canton Fair's exhibition platform to every corner of the world, Newcom Group's story confirms a truth: when Made-in-China integrates innovation into its DNA and polishes products with craftsmanship, it can stride steadily forward in the tide of the global market with ease.
This tiny "Cloud Bag," like a light yet powerful messenger, tells the world a new story of Made-in-China moving towards high-quality development.
▲Group photo of Newcom Group's marketing team at the booth
Video Source: CCTV Video